SaaS Churn Rate Calculator

How the Calculator Works

The numbers above are based on industry benchmarks for SaaS businesses at similar ARR stages, calibrated to the mechanics of how SaveMyChurn actually operates.

• Annual revenue at risk is your monthly MRR loss (MRR x monthly churn %) extrapolated over 12 months. In practice this compounds as your subscriber base shrinks, so the actual loss is typically higher than a simple multiplication.
• Involuntary churn defaults to 30% of your total churn rate — the midpoint of the 20–40% range consistently observed across SaaS companies. You can adjust this based on what you know about your payment failure rate.
• Involuntary recovery rate is set at 60% — a conservative estimate. SaveMyChurn's smart dunning sequences, which trigger within hours of a failure and escalate through the Stripe retry window, typically achieve 60–80% recovery on recoverable involuntary churn.
• Voluntary recovery rate is set at 15% — a conservative baseline for at-risk intervention. Higher-value accounts, better offer targeting, and longer-tenured customers improve this rate.
• SaveMyChurn's commission is a percentage of recovered revenue on top of a monthly platform fee. Commission rates start at 15% on the Growth plan and decrease at higher tiers. There is no charge on revenue we don't recover.

How to Read Your Results

The most important number to focus on is net recovery after the SaveMyChurn commission. That is the amount of additional revenue that stays in your business versus what would be lost without intervention. With a 14-day free trial to validate results, the effective ROI is limited only by how much churn you currently have.

For most SaaS businesses at $30K–$500K ARR, this represents $20,000–$200,000 in annual retained revenue that was previously leaking silently. The founder time saved — no manual dunning, no retention email campaigns, no watching the cancellation queue — is additional leverage on top of that.

Get Your Real Numbers in 2 Minutes

The calculator above uses industry averages. Your actual numbers depend on your specific plan mix, customer tenure, payment method breakdown, and billing cadence. The free churn audit connects to your Stripe account with read-only access and generates a real analysis of your churn exposure — broken down by cohort, plan, and failure type — in under two minutes.